{"product_id":"hydroxyethyl-cellulose-hec-powder","title":"Hydroxyethyl Cellulose (HEC) Powder","description":"\u003cp data-start=\"128\" data-end=\"478\"\u003eHydroxyethyl Cellulose (HEC) is a non-ionic, water-soluble cellulose-derived thickener widely used to build viscosity, improve texture, and stabilise water-based cosmetic formulations. Valued for its excellent compatibility and smooth sensory profile, HEC is commonly used in serums, gels, cleansers, shampoos, body washes, and lightweight emulsions.\u003c\/p\u003e\n\u003cp data-start=\"480\" data-end=\"829\"\u003eUnlike some gelling agents that require neutralisation, Hydroxyethyl Cellulose hydrates directly in water and provides reliable thickening across a wide range of cosmetic systems. Its compatibility with both non-ionic and anionic surfactants makes it particularly useful in cleansing formulations where viscosity control and stability are important.\u003c\/p\u003e\n\u003cp data-start=\"831\" data-end=\"999\"\u003eSuitable for beginner and advanced formulators alike, HEC offers a simple and versatile way to improve product texture, suspension, and overall formulation performance.\u003c\/p\u003e","brand":"JNA Ingredient Co. ","offers":[{"title":"Default Title","offer_id":48991930974458,"sku":null,"price":0.0,"currency_code":"AUD","in_stock":false}],"url":"https:\/\/jnaingredientco.com.au\/products\/hydroxyethyl-cellulose-hec-powder","provider":"JNA Ingredient Co.  ","version":"1.0","type":"link"}