Hydroxyethyl Cellulose (HEC) Powder

Hydroxyethyl Cellulose (HEC) is a non-ionic, water-soluble cellulose-derived thickener widely used to build viscosity, improve texture, and stabilise water-based cosmetic formulations. Valued for its excellent compatibility and smooth sensory profile, HEC is commonly used in serums, gels, cleansers, shampoos, body washes, and lightweight emulsions.

Unlike some gelling agents that require neutralisation, Hydroxyethyl Cellulose hydrates directly in water and provides reliable thickening across a wide range of cosmetic systems. Its compatibility with both non-ionic and anionic surfactants makes it particularly useful in cleansing formulations where viscosity control and stability are important.

Suitable for beginner and advanced formulators alike, HEC offers a simple and versatile way to improve product texture, suspension, and overall formulation performance.